royal london 360

Royal London 360 is a new international business formed by the coming together of two highly successful offshore companies: Scottish Life International and Scottish Provident International. Part of the Royal London Group, it was launched in January 2009 and provides investment, protection and tax planning solutions for international investment customers. The brief was to create a bold, outstanding full visual identity to capture the fresh perspective of the new company. The new identity needed to work across all corporate communications and able to translate into product communications.

We needed to create a new corporate brand that built on the company's heritage and strength, but also showed them as a pioneering 'next generation' international financial services provider, one that has a 360 degree view to how they work and values their people. We developed the identity around a story-telling theme. The execution with the strapline 'You can count on us' conveys the company's personality and values. The brand launch was a huge success. It has received extremely positive comments from the sales teams who have reported that the new brand and marketing materials have inspired confidence and helped them open doors.