hurricanes in haiti

We're delighted to be working with the UK's biggest overseas development charity, helping them develop the best supporter stewardship programme in fundraising.

This campaign combined their visually distinctive new branding with our responsive know-how to create a compelling story. It was also designed to have a real sense of immediacy and urgency about it - as we were targeting a segment of the audience that normally only respond to emergencies. This was our first work for Oxfam, and the pack was tested against one created by their previous agency. Ours trounced it. The involvement device we created (an illustrated blueprint of a school being adapted into a hurricane shelter) was also tested - and it performed even better than the pack without it.

Now our planning team is working with Oxfam to help them better understand their audience segments and develop a supporter journey that maximises their lifetime value. We're also developing the new strategy for Oxfam's individual giving and regular giving programme.