the energy assistance package

The Energy Saving Trust have developed a package with the Scottish Government that aims to help those that are on low incomes with the cost of their energy bills. Those that struggle may even qualify for home insulation or a new heating system.

Our main objectives are to; raise awareness of Energy Saving Trust and the Energy Assistance Package and drive phone quality leads through highly targeted marketing communications.

The campaign launched in August with radio, DRTV, press (regional and national) and direct mail.

Key areas where EST have advice centres we did partnership marketing in order to engage with the target audience face to face and provide them with additional information in the form of leaflets, bookmarks, thermometer cards and stickers.

Calls to the 0800 number have increased by over 200% since the start of the campaign.