christmas has come early

In 2009, during a recession when retailers have been hit very hard, our campaigns for Focus have been some of their most successful ever, accounting for £1 in every £3 spent in their stores.

Now, new initiatives like creating their own expert gardener celebrity, finding new key audiences and an online Gardening Club should help Focus build on that phenomenal success.

We're also working with them on a range of related activities, from data analysis that will enable us to personalise communications more fully, to card redesigns, to modernising the brand and establishing their new tone of voice.