animal magic

With climate change one of the biggest threats to the planet, and a record number of endangered species, it's a privilege to be working with such an important cause.

Working with WWF on their legacy programme, we created a series of legacy-ask inserts to recruit new supporters, and a bespoke toolkit that shows WWF teams how to market legacies to their supporter groups. Using clear, simple guidelines, strong examples and their world-class photography, we put together a showcase piece of legacy fundraising expertise.

A stunning success, it's been translated into several languages and is now their approved template in over 80 countries around the world.