easy does it...

It’s the simple things in life that give me the greatest pleasure as my children well know.

My esteemed, multi-talented and much-in-demand colleague, Riley has just shown me a trick that has literally (I don’t use the word lightly) TRANSFORMED my online experience.

Approaching my dotage as I am, the font sizes of the type on the innumerable corporate websites I have to visit each week, literally (I don’t use the word lightly) give me a headache.

So imagine my joy when Riley explained to me that if I hold the Apple™ key down and hit + and -, I can increase and decrease the size of the web display! (I have no idea what you benighted PC users do but expect it's much the same.)

By increasing the size I can, quite simply, read it. By decreasing the size I can more easily navigate the site. Hurrah!

All of which got me thinking about integration. Our proposition as an agency group is strikingly simple too. Instead of offering clients what we make, we offer them what their customers need. ‘Simples!’ as Alexandr Orlov would say.