what we say

March 9th 2010
Posted by: Ian Atkinson
Ian Atkinson

I bring news of three incredible breakthroughs.

Bolluxtorkium, Madeupium and Sudosyencium.

What do you mean, never heard of them?

Our nation’s best scientific brains – bored of minor challenges like finding a cure for cancer or cheap renewable energy – have been working tirelessly to unearth these modern miracles.

Inspired by nature, these incredible discoveries... make your hair shiny. Really shiny.

So shiny it looks healthy (even though it can't be, since hair is dead).

The Wall Street Journal. The Radio Times. The Invisible Brand.

A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues.

read the invisible brand