what we say

an insights insight
July 29th 2010
Posted by: Ian Atkinson
Ian Atkinson

I gave a talk at the IOF Convention a couple of weeks ago.

‘Using Insights Creatively’ was the topic.

And all the work in putting the show together made something apparent. Namely, that many of the best insights often come from a very different process to the one so many organisations pour time, effort, money and hope into.

Because we’re obsessed with deriving insight from data analysis, research and focus groups. And of course, those routes provide fantastic insights.

But. There. Is. Another. Way.

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The Wall Street Journal. The Radio Times. The Invisible Brand.

A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues.

read the invisible brand