what we say

to avoid disappointment
February 8th 2010
Posted by: Ian Atkinson
Ian Atkinson

Best thing about watching Avatar in 3D?

According to my girlfriend, it’s that behind the dark glasses no-one can see you cry when the blue people get killed.

I enjoyed it very much – you just have to tell yourself beforehand that being the highest-grossing film ever made doesn’t mean it’s going to be the best film ever made.

Because expectation is everything. If you over-deliver on someone’s expectations, you’ve got a happy audience, cooing at computer-generated hovering mountains.

Under-deliver, and you’ve got a webbed-toed Kevin Costner in Waterworld.

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The Wall Street Journal. The Radio Times. The Invisible Brand.

A good publication knows what it’s about. In the Invisible Brand, you won’t find a US-centric view of international business, or next week’s TV listings. You will find a bunch of interesting, entertaining and original pieces about brand, marketing and communications issues.

read the invisible brand